Milestones

Milestones

From the regional fish shop to the modern seafood wholesaler

The 2005 started with a Fishmonger's in Krefeld, has, in just two decades, steadily grown into growing company developed. Zeelandia van Belzen today stands for Quality, reliability and one wide range fish, seafood, smoked fish, delicatessen and convenience products. The company's development is characterised by entrepreneurial spirit, investment in modern structures, a strong team and the Claim, reliably supplying customers from trade, gastronomy and market operations daily with high-quality to supply the products. The following milestones give a concise overview of key milestones this development.

1950
Fish for generations
The North Sea shrimp cutter „ARM-13 de kleine Leen“ owned by Johannes van Belzen in the harbour of Veere (Zeeland) in 1956

As early as 1950, the van Belzen family was involved with the North Sea shrimp cutter „ARM-13 the little Leen“ English with Fishing connected. A Passion, which Christian van Belzen will carry forward and successfully for decades to come continue will.

2005
Company formation
Establishment of van Belzen & Moerland GbR and opening of the Zeelandia fish shop in Krefeld

With the founding of the van Belzen & Moerland GbR and the opening of the fish shop Zeelandia The company's history begins in Krefeld.

2006
Zeelandia's Vistro
Opening of a '

In the premises of the fishmonger's shop, opening  Zeelandia's Vistro and expands the offering with fresh Fish dishes on-site.

2007
Wholesale
Extension of the retail business to include a wholesale operation for gastronomy and caterers

Die bestehende Fischhandlung wird um einen Wholesale expanded, to include not only end consumers in the future Gastronomy and Caterer to supply with fish and seafood products.

2008
Award
The fishmonger's on Königstraße has been awarded by Der Feinschmecker magazine for the first time and is henceforth regularly counted among Germany's best fishmongers.

The fish shop on Königstraße is being featured for the first time by the magazine The gourmet excellent and will henceforth regularly be counted among Germany's best fish shops.

2008
Retail unit conversion
Refurbishment of the retail premises on Königstraße in Krefeld

The shop on Königstraße in Krefeld will be extensively rebuilt, to make more room for presentation, sales, and the Further development to create a fish market.

2009
Wholesale removal
Relocation of wholesale to new premises in Willich-Münchheide

The growing Wholesale moves into new premises Willich-Münchheide and creates with it more space for storage, picking and logistics.

2014
Separation of business units
Separation of business divisions

Retail and wholesale are in two independent companies separated to more specifically target both business areas develop further to be able to.

2014
Company formation
Separation of the retail and wholesale business units into two independent companies and establishment of Zeelandia van Belzen e. K.

With the founding of Zeelandia van Belzen e. K. provides the basis for further development of the Wholesale created.

2015
Restructuring and repositioning
Through significant investments in sales, growth, and internal structures, the company is being strategically realigned and prepared for the next phase of development.

Through High investment in sales, growth and internal structures, the company Strategically realigned and onto the next development phase prepared.

2016
Refrigeration and freezing capacities
Expansion of cold and freezer storage

The Expansion of cold and freezer storage creates additional capacity for a expanding range and increasing quantities of goods.

2017
Certifications
Zeelandia van Belzen receives MSC and ASC certifications

Zeelandia van Belzen receives MSC and ASC certifications and thus strengthens the Transparency for certified fish and seafood products.

2018
Gastro Days West
Zeelandia is exhibiting for the first time at Gastro Tage West in Essen

Zeelandia van Belzen is exhibiting for the first time at the Gastro Days West in Essen and presents the range to a broader Trade professionals.

2018
Expedition Hall
Expansion of the exhibition hall and cold storage warehouses

The Expedition Hall and the Cold rooms are being expanded to accommodate growing order volumes more efficient to be able to process and deliver them.

2018
Team building
Further internal processes will be professionalised through new hires in sales, internal sales, field sales, night shift, and accounting.

Through extensive New hires In sales, internal services, field sales, night shift, and accounting, internal processes will continue to be professionalised.

2018
Inventory management system
Time- and resource-intensive implementation of the professional merchandise management system Reflex Blue

With the implementation of an innovative and modern Inventory management system purchasing, warehousing, sales, and logistics digital better connected.

2019
Fleet
Significant investment in fleet expansion and modernisation

Zeelandia van Belzen invests in the Fleet expansion and modernisation, to get more customers reliable and Flexible to be able to deliver.

2019
Tuna Kaitai Show
Zeelandia is hosting a Tuna Kaitai show in Düsseldorf for the first time.

With the first Tuna Kaitai Show At Zeelandia van Belzen in Düsseldorf, they are showing the traditional decomposition a large one Tuna and impressively underscores the specialised product knowledge in handling high-quality fish products.

2020
Roller conveyor system
Conversion of picking warehouse to roller conveyor system

The picking warehouse will be on a Roller conveyor system reorganised, to processes to accelerate and increasing order volumes more efficient to be edited.

2020
Restructuring and refocusing
Focusing field sales and sales on fish market traders, supermarkets, and the sushi sector due to the Corona crisis

During the Corona crisis, Zeelandia van Belzen is setting up Field service and Sales stronger on Fish market traders, supermarkets and the sushi section Therefore, the company can Burglaries in the catering industry Catch and despite challenging market conditions grow further.

2020
Fleet
Further expansion of the vehicle fleet

The Fleet will continue converted, for additional deliveries, new customers and altered Requirements in the market operate to be able to.

2021
Japan Food Acquisition
Takeover and integration of the Japan Food company

With the Takeover the Düsseldorf company Japanese Food Zeelandia van Belzen is expanding Competence in the field of high-quality Tuna products and takes on valuable Know-how in the professional Processing.

2021
SeaFoodie
First SeaFoodie Edition

The first edition of the SeaFoodies appears as a joint project of Annual reports and Zeelandia van Belzen. The high-quality Picture book combines exquisite seafood, creative haute cuisine and the special food photography of Sascha Perrone to an inspiring format for Professionals and passionate Connoisseur.

2022
Acquisition of Atlantic Fish Partners
Merger with Atlantic Fish Partners from Haan

The takeover of Atlantic Fish Partners aus Haan is expanding its corporate structure and strengthened die Position from Zeelandia van Belzen in seafood wholesale.

2022
Participation in Icelandic Fish Partner
Merger with Icelandic Fish Partners of Iceland

By participating in Icelandic Fish Partners Zeelandia van Belzen wins valuable Know-how in the purchase of Icelandic Premium- Fish products. Direct access to selected day boats, experienced buyers at Icelandic auctions, and fast Flight software lays the foundation for special Fresh and high Product quality.

2022
LLC formation
Establishment Zeelandia van Belzen GmbH

With the founding of the Zeelandia van Belzen GmbH will the Company structure to the established business and further development adjusted.

2022
Nationwide delivery
The delivery area is being extended from NRW to the whole of Germany.

By merging with Atlantic Fish Partners expands Zeelandia Van Belzen the Delivery area from NRW to all of Germany. The newly acquired logistics structures now enable customers from trade and gastronomy nationwide reliable to deliver.

2022
Fish International
Zeelandia is exhibiting at fish international in Bremen for the first time

Zeelandia van Belzen is exhibiting for the first time at the Fish International in Bremen and presents itself in one of the most important Seafood Exhibition In Germany. The trade fair appearance leads to numerous new contacts, strengthens the Network and opens up further Customer relations.

2023
Ísland Fiskur
Creation and establishment of the premium seafood brand Island Fiskur

With Ísland Fiskur Zeelandia van Belzen establishes a new Brand for Icelandic fish specialities in absolute premium quality.

2023
Moving to our company building
Moving to a new company building in the Krefeld-Hüls industrial park

The move to the newly built company building in the Krefeld-Hüls business park marks one of the greatest development steps in the company's history Zeelandia van Belzen. With an area around five times larger than the previous location, new opportunities are arising for Storage, Logistics, Order picking and Administration. Modern refrigerated and deep-freeze halls, a large dispatch hall, and significantly expanded office space form the basis for further growth and even more powerful delivery to customers.

2024
Open house
First open house in new premises

The first event will take place at the new premises Open house and offers customers the opportunity to get to know products, partners and the company in person.

2025
Delivery to the Netherlands
Zeelandia van Belzen is expanding its delivery area in the Netherlands

Zeelandia van Belzen expands the Delivery area into Netherlands and supplies fishmongers, market traders and supermarkets there from then on.

2025
20th company anniversary
Zeelandia van Belzen celebrates its 20th company anniversary

Zeelandia van Belzen celebrates its 20th company anniversary and looks back on two decades of rapid development, steady growth, and impressive company history.

2025
Fleet expansion
Continuous expansion of the fleet

The Fleet continuously extended, to increasing customer numbers, larger delivery areas, and additional routes reliable to be able to cover.

2025
Walk. Talk. Taste.
Alignment of the Walk. Talk. Taste. event with over 1,000 invited guests

With Walk. Talk. Taste. Does Zeelandia van Belzen host a large Event with over 1,000 invited guests from trade, gastronomy and hotel industries. The event offered an important Platform for interaction with customers, partners, and companies in the food industry and contributed to the Network to further expand.

2026
Acquisition of Sea Fish & Sea
Fusion with Sea Fish & Sea from Overath

With the acquisition of Seefisch & Meer from Overath, Zeelandia van Belzen is further expanding its expertise in sourcing freshly caught products and strengthening its direct access to European seaports' auctions.

2026
Euro-Toques
Zeelandia van Belzen becomes a supporting partner of Euro-Toques Netherlands

Zeelandia van Belzen wird Sponsor off Euro-Toques Netherlands and thus strengthens the connection to Fine dining.

2026
ChefsList
Zeelandia becomes a market trader on the online marketplace ChefsList

Zeelandia van Belzen wird Trader on the online marketplace ChefsList and thereby opens up an additional digital sales channel.